Hardox® trademark registered in more than 125 countries
The Hardox® trademark is the most well-known trademark in the world of steel. It has been registered since 1983 and is currently protected in more than 125 countries.
The birth of Hardox® wear plate
Back in the 1970s, the Swedish steel manufacturer SSAB resolved the age-old tradeoff between hardness and toughness in steel. Thanks to its century-long expertise in steelmaking, SSAB in Oxelösund managed to master the art of uniting these two qualities in Hardox® wear plate, setting a new industry standard.
Where does the name “Hardox” come from?
The Hardox® brand name originates from its exceptional hardness (“Hard”) and its roots in Oxelösund, Sweden (“ox”), combining to form “Hardox®”.
Trademark Guidelines
1. Hardox® wear plate is manufactured by SSAB
The Hardox® trademark is a source identifier and can be used only in connection with genuine Hardox® wear plate products. Do not use the Hardox® mark in any manner with third party products, including, but not limited to, phrases such as “Hardox equivalent”, “Hardox-like”, “Hardox type” or any other comparative descriptions.
2. How to write the Hardox® trademark
a. Capitalize the first letter of “Hardox” and always include the registration symbol ® in superscript. Ensure the trademark is presented in the same font and color as the surrounding text. Never write “Hardox®” in all capital letters, except when the entire paragraph is written in uppercase.
b. Never hyphenate or abbreviate the Hardox® mark.
c. Following the registration symbol, use the brand identifier “wear plate” (“Hardox® wear plate”) or one of these grade designations:
- Hardox® 400
- Hardox® 450
- Hardox® 500 Tuf
- Hardox® 550
- Hardox® 600
- Hardox® Extreme
- Hardox® HiAce
- Hardox® HiTuf
- Hardox® HiTemp
- Hardox® Pipes and Tubes
- Hardox® Tubes and Pipes
- Hardox® 500 Tube/ Hardox® 500 Pipe
- Hardox® Round Bars
- Hardox® 400 Round Bar
3. Do not use the trademark in your own product name or together with an application
Never incorporate the Hardox® trademark or any part of the trademark into your or a third party’s company name, product name or model number, URL, etc. or to create a new brand or trademark.
Examples of prohibited phrases include: Hardox® truck bodies, Hardox® dump body, Hardox® bucket, Hardox® sieves, Hardox® garbage trucks, or any other description which implies that Hardox® manufactures such products. A phrase such as “a dump body made with Hardox® wear plate” is correct.
Do not imitate the Hardox® logo, the distinctive Hardox® illustrations or graphic design.
4. Do not mark your products with the trademark
Never write on or apply the Hardox® trademark as a logotype or product name to equipment or machinery, nor use it on stickers or decals.
5. Hardox® is a trademark of the SSAB group of companies
Always include the following trademark notice at least once on every website and all print or digital materials where the Hardox® mark appears: “Hardox® is a trademark of the SSAB group of companies.”
Hardox® wear plate is the leading abrasion-resistant steel, hard through and through, from the surface deep down to its core. Delivering extended service life and high productivity, it exceeds expectations in the most challenging, extreme wear environments. Why settle for anything else?
