Marketing

Last updated: January 2025

1. Legal basis and purpose of processing personal data

SSAB processes the personal data of individuals for various marketing purposes. When an individual provides SSAB with contact details, for example, in connection with the sale of a product or service, contacts SSAB's customer service, orders a handbook or other materials on the website or participates in competitions or surveys, SSAB may use the individual’s personal data for marketing purposes and to promote SSAB's latest products and services as well as to personalize the user experience.

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Privacy notice - marketing

PROCESSING ACTIVITY	LEGAL BASIS	DESCRIPTION
Marketing and communications	Legitimate interest │ Consent	Individuals’ personal data is used to manage communication with individuals and for marketing purposes. In this respect, the processing is done to provide them with relevant and up-to-date information as part of the website, as well as through other digital platforms and services. Processing is done also to promote SSAB's latest products and services as well as to personalize the individual’s experience and to evaluate customer satisfaction.
eMarketing	Consent │ Legitimate interest	SSAB may provide an individual with product and service updates, newsletters and other communications about existing or new products and services by email and text message (SMS), with the consent of the individual when required by applicable law. An individual may unsubscribe from marketing communications at any time by clicking on the "unsubscribe" link located at the bottom of emails.
Lead generation	Legitimate interest│ Consent	SSAB generates leads in order to identify and cultivate potential customers. The data is used to initiate and maintain business relationships.
Targeted advertising	Consent	SSAB or SSAB's advertising partners may display content or advertisements to an individual, for example, they might see an advertisement for a recently viewed product on SSAB's website. SSAB uses cookies and other similar technologies to display personalized adverts based on, for example, the individual’s browsing, purchase history or log-in information. Please see section Cookies, web users, digital channels for further information related to targeted advertising, as well as statistical and other purposes of using cookies and the legal basis thereof.

PROCESSING ACTIVITY

Marketing and communications

LEGAL BASIS

Legitimate interest │
Consent

DESCRIPTION

Individuals’ personal data is used to manage communication with individuals and for marketing purposes. In this respect, the processing is done to provide them with relevant and up-to-date information as part of the website, as well as through other digital platforms and services. Processing is done also to promote SSAB's latest products and services as well as to personalize the individual’s experience and to evaluate customer satisfaction.

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PROCESSING ACTIVITY

eMarketing

LEGAL BASIS

Consent │
Legitimate interest

DESCRIPTION

SSAB may provide an individual with product and service updates, newsletters and other communications about existing or new products and services by email and text message (SMS), with the consent of the individual when required by applicable law.
An individual may unsubscribe from marketing communications at any time by clicking on the "unsubscribe" link located at the bottom of emails.

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PROCESSING ACTIVITY

Lead generation

LEGAL BASIS

Legitimate interest│
Consent

DESCRIPTION

SSAB generates leads in order to identify and cultivate potential customers. The data is used to initiate and maintain business relationships.

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PROCESSING ACTIVITY

Targeted advertising

LEGAL BASIS

Consent

DESCRIPTION

SSAB or SSAB's advertising partners may display content or advertisements to an individual, for example, they might see an advertisement for a recently viewed product on SSAB's website. SSAB uses cookies and other similar technologies to display personalized adverts based on, for example, the individual’s browsing, purchase history or log-in information.
Please see section Cookies, web users, digital channels for further information related to targeted advertising, as well as statistical and other purposes of using cookies and the legal basis thereof.

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Pursuant to applicable laws, individuals are given the opportunity to give their prior consent or are allowed the opportunity to opt-out of receiving marketing communications from SSAB or other group companies.

2. Collection of personal data

SSAB collects personal data for marketing purposes. These types of personal data include:

Personal Data	Examples
Basic personal data	Name, phone number, email address
Company information	Company name, role, city, country, address
Contacting information	Reasons for contacting SSAB and details related to contact
Other	Surveys and competitions participated in

Personal Data

Basic personal data

Examples

Name, phone number, email address

Personal Data

3. Statistics and segregation

SSAB may create user-group profiles or segment data for the purpose of creating aggregated statistics about the use of SSAB's websites, products and services, such as to estimate the number of users, viewed pages, email reads and detect which parts of the website users find the most useful, to identify features that could be improved and to provide context-based advertising to user groups. Data collected for these purposes is not used to identify a particular user but to analyze how users in general or user groups use the website or services.

4. Retention of personal data

The personal data will be retained only for as long as necessary to fulfill the purposes defined above. After that, personal data will be removed except when personal data retention is required by law or rights or obligations by either party.

The main rules for the marketing retention periods:

Data collected in connection with customer service, other interaction with SSAB, surveys and competitions will be retained for as long as necessary to manage and handle the matter in question.
SSAB will delete or anonymize data used for marketing purposes after a reasonable period of time has lapsed from last contact between the individual and SSAB.

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